People today interact with brands through social media. Therefore, having a strong social presence and being able
to tell the story of your brand, whether it is you as an individual or perhaps a business, is the key to creating
empathy and loyalty. If implemented correctly, social media marketing is able to help your company or your brand
achieve your growth and reputation goals.
Social media marketing, or SMM, is a form of web marketing that uses a series of social media platforms in order
to obtain a profitable and empathetic online advertising communication with users. Social media marketing
retains users and customers by sharing textual content, images and viral videos.
Before you even start to create a social media marketing campaign on Facebook, YouTube etc. you need to
consider your sales and branding goals.
Social media marketing can help you achieve several goals such as:
-Increased traffic profiled towards your company website
-Increase in leads and conversions
-Increase of brand awareness
-Creating a brand identity and a positive image of the brand
-Communicate and interact empathically with other social media users
You should always keep a watchful eye on your competitors who can provide valuable data on keyword searches
and other important information.
If your competitors are using a certain social media marketing technique that seems to work, you should do the
same thing, but better.
Since Facebook stores data about its users which are entered spontaneously in their profile (e.g. age, location,
interests). It has a very good idea of who its users are and what they are interested in.
For example, just put a like on a football page to make them understand that you are following this sport.
You will then understand that the potential of subjecting these well-defined users to targeted advertisements is
In the past years, social media has become one of the most effective advertising channels and is able to source new contacts and leads,
and turn them into paying customers.
The most important channels: